The morning was gray and rainy and it was not the usual remote day at the desk. There were photos scheduled in the morning at a customer location. Luckily, it stopped raining around the time the photographer and I arrived, and even better that it wasn’t snow, because some of the photos were to be taken outside. We did some inside office shots first, then moved outside.
We were running on minimal information (basically none, my least favorite mode of preparedness, but I can only perform so many interrogations and beg for info so many times before I just roll the dice). I don’t know when the ads will be scheduled to run and it's always weird seeing an ad in July with someone wearing a winter coat, so the photographer and I tried to avoid that possibility by having the photo subject take his coat off. Unfortunately, it was cold and jackets were needed today.
The poor guy
looked a bit chilled after a few minutes with no coat on, but he was a god
sport about it. Maybe the near-hypothermia won't be obvious in the images.
Flying in the dark while trying to cover all the photographic
possibilities means way more photos are taken than would be necessary with the
benefit of a concept layout, the ad text, ad size info, or any helpful nuggets of info. Will it
be a vertical ad or a horizontal ad? No idea, so we better shoot both landscape
and portrait. Luckily, the photographer and I think along the same lines, try to cover all the bases, and we
get stuff done. Ok, he gets stuff done, as he is the one doing all the actual
photography.
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